About Us

Hansel Subaru Santa Rosa CA

About Us


New & Used Subaru Dealer Serving Sebastopol & Petaluma, California

At Hansel Subaru, we have a team of passionate and enthusiastic brand ambassadors made up of artists, musicians, writers, and active lifestyle enthusiasts.

We believe you should be as hassle free during the car shopping process as possible. Because we take pride in serving our customers to the fullest, we have established a web site that will not only help you find the right new Subaru car in Santa Rosa or used car in the Sebastopol and Petaluma area that you are looking for, but also help you with Subaru financing, Subaru car repair and service and locating the correct Subaru car parts. If you can't find what you are looking for, be sure to use our CarFinder for assistance locating the perfect Subaru vehicle for you. With the CarFinder, we will let you know when the vehicle arrives that matches your search.

At Hansel Subaru, we are willing to answer every and all questions you might have during the car finding process. We are conveniently located at 2987 Corby Avenue in Santa Rosa , California. You can also reach us anytime by filling out our contact form or calling us at the number above. Thank you for visiting and remember, the entire staff at California's Hansel Subaru looks forward to serving you!

The Hansel Auto Group story is a long one. Our family has been involved in the California transportation industry from almost the very start. The Hansel Auto Group history begins with Joseph Hansel in 1851. Joseph was the first Hansel to provide transportation to others, selling horse-drawn carriages. Joseph's son continued in this business, opening California's first Cadillac dealership 1901.

The first Hansel Auto Group dealership in Sonoma Valley was opened by Walter Hansel in 1961. Walter was focused on much more than just selling cars. It has always been the belief of the Hansel family that giving back to the community that has supported us for so long is an important responsibility. Walter Hansel and several other local business leaders founded what would eventually become the local chapter of the United Way. Hansel Auto Group is still heavily involved in our local community.

Hansel Auto Group is still under the leadership of the Hansel family. Father and son Henry and Justin Hansel have helped the Hansel Auto Group expand to include eight locations and several auto manufacturers. Hansel Auto Group now offers vehicles produced by BMW, Acura, Volkswagen, Subaru, Lincoln, Honda, Toyota, and Ford.

In addition to our great selection of new vehicles, Hansel Auto Group has an inventory of over 600 pre-owned vehicles. Our diverse staff now numbers over 500. All of our team members are committed to offering the best customer service experience. At Hansel Auto Group, we will help you find the perfect vehicle that will meet all of your needs as a driver and an owner.

Not only do we provide extensive new and pre-owned inventories, but also the Hansel Auto Group service center is ready to help keep your vehicle in top condition. Our Auto Campus Parts Center offers parts from several vehicle brands. Our extensive selection of OEM parts will help make sure you can find the perfect part for your next project. Hansel Auto Group is here to meet all of your vehicle shopping and service needs.