
Current Offers
View Offers
Value Your Trade
Appraise My Vehicle
Apply for Financing
Apply Now
Service & Parts Center
Learn More


Built to Last.

97% of Subaru vehicles sold in the last 10 years are still on the road today. View our available Certified Pre-Owned Vehicles
Our Causes and Passions.
It's our aim to spread the Love Promise as far as possible. That's why we work with a diverse range of organizations. Many of them fall under one of these areas of focus.


Loving the environment means more than loving the great outdoors. It means working to preserve it.


We should all have a chance to lead a healthy life. We're aiming to give as many people that chance as we can.


In a perfect world, hunger would be history and hope would be commonplace. We believe a perfect world is possible.


It's our goal to make the pursuit of knowledge available to as many minds as possible.


Whether they live in our homes or in the wild, Subaru is committed to keeping all animals safe and healthy.

Welcome to Hansel Subaru
If you’re looking for a Subaru dealer in Santa Rosa, the place to be is Hansel Subaru. We’re ready to help buyers in the Napa and Petaluma areas find a Santa Rosa new car dealer and Santa Rosa used car dealer that puts them in pole position when it comes to buying a car. If you’ve tried other ways of buying a car and have come up short, we invite you to try a new way. We’re Hansel Subaru, and our car dealer in Santa Rosa is ready to help!
New and Used, We Have It All!
If you’re looking for a Santa Rosa new car dealer, you can count on our Subaru selection to be truly incredible. A Subaru is one of the best vehicles you can buy in terms of customer satisfaction and reliability, and we want to be the team that matches the incredible quality of the car with incredibly qualified sales representatives. And even if you’re looking for a used car, you can count on our Santa Rosa used car dealer to take care of it all.
We’re Your Service and Parts Team Too
If you’re looking to get your car fixed, we’re also the team to help you out. We have Subaru-trained service professionals who know just about everything there is to know about fixing Subaru models, and we also use genuine OEM parts made by Subaru for your Subaru. All in all, you’re ready to handle everything when you’ve got our team working for you.
Find Our Dealership in Santa Rosa
If you’re a Rohnert Park Subaru buyer looking to start the process, you’ve got a couple of next steps. We’re right here in Santa Rosa and ready to serve you, but we’re also available online. If you want to hit us up online, our contact form is right here and waiting. We can’t wait to hear from you!