What is the Subaru Love Promise?

Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.

How is Hansel Subaru dedicated locally to the Love Promise?

Our Love Promise can be seen in various partnerships with local charities and non-profits. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well.

Canine Companions for Independence , Sonoma Humane Society

Did Hansel Subaru go above and beyond, provide exceptional service, or support causes that are important to you? We'd love to hear about it.

Love Promise Stories from Hansel Subaru

Subaru and Hansel Subaru believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here

Corby Avenue Clean Up - Hannah H

On August 14th, 2021, the Hansel Subaru Green Team gathered twenty-one volunteers to clean up the street our dealership is on. Our team met up at 7am and spent the next two hours picking up trash, pulling weeds, and clearing debris to ensure that we are doing our part to take care of our planet. This clean up is something that we are going to be doing more often as we are hoping to encourage the other dealerships around us to join in and make a difference to not only our street but the enviroment too.

HSSC + Hansel Subaru Love Promise - Signe R

The Humane Society of Sonoma County is committed to bringing people and pets together for a lifetime of love. We believe every pet deserves a loving home – and so do our friends at Hansel Subaru! As a donor-supported safe haven, we rely on compassionate community partnerships that enable us to provide shelter, lifesaving medical care, behavior support and lot of love for animals on their journey to adoption. This past October, we were grateful to Hansel Subaru for helping us to do just that for 96 animals at our Santa Rosa shelter! With help from the Love Promise program, we were able to rescue, rehabilitate – and best of all – find wonderful homes for animals who might not have had a chance at other shelters. Animals like Tiny Tot, a 12-year-old Chihuahua mix who had advanced dental disease and skin allergies, or Tiramisu, a tiny stray kitten who came to us with a severely damaged eye and an upper respiratory infection. Not only were we able to treat and heal these animals, we were able to place them with families who will love them forever. We are so grateful to Hansel Subaru for helping us provide hope for animals in need!

Humane Society of Sonoma County
HSSC + Hansel Subaru Love Promise

Fantastic and Honest Service - Greg T

On February 24, 2020, I realized my air conditioning and heat were not working on my 2019 Forester Sport (purchased at Hansel Subaru). I called Joe Turgeon, my service advisor, and advised him of the situation. Joe told me to come on in, the same day I called. How many times does a service advisor say that at other places? Rarely. I drove to Santa Rosa from my home (55 miles away). Within 20 minutes, I found out the problem. Something completely out of the control of Subaru (rodent damage). Joe ordered the engine wiring harness that day. Joe also gave me the estimated cost of the repair for insurance purposes. Although Subaru didn’t have the part readily available, Subaru of North America heard my concerns and followed up with me. I then received a call from the Service Manager regarding the part and the wait. Everyone kept me in the loop. Yes, it took a week to get the harness, but that had nothing to do with the service from Hansel. Once the part was in, I rented a car and drove home. Joe gave me a realistic date for the repair to be done. Joe was completely above board with how long the repair would take. Well, the date to pick up my vehicle arrived. Joe then explained that all the parts had arrived and the technician determined that the damage was only to a certain sub section of the wiring harness and that was replaced. This saved my insurance company $700. That’s honesty what I could have been charged for the original estimate, how would I know the difference? I wouldn’t. My insurance would pay and it would be done with. This is just latest example of why I bought my Subaru(s) at Hansel. Joe is always on top of it with my service and gets me in and out as soon as possible. The sale was smooth and in one day. It’s the long term service that really goes above and beyond. I won’t let anyone else touch my Forester. I have nothing but good things to say about my after purchase experiences with Hansel Subaru.

Fantastic and Honest Service

Hansel Subaru Helps Enhance and Grant Wishes - Anne M

Thank you Hansel Subaru for supporting Make-A-Wish Bay Area through your New Owner Clinic and the Share the Love Campaign! At their December 12th New Owner Clinic, Hansel Subaru asked guests to bring needed wish items, which resulted in a $480 value of gifts and cash donations. These wish items will be used to enhance wish reveals and send offs. Thanks to Hansel Subaru, 4-year-old wish kid Macie, who will be going to Disneyland over the holidays, received a special holiday Minnie Mouse in her wish bag. The event also helped raise the awareness level of Make-A-Wish in the community. Through the Share the Love campaign, Hansel Subaru and their customers have raised $14,864 for Make-A-Wish Greater Bay Area over the last two years. Their generosity will help grant life-changing wishes for critically ill children in our community. These wishes help replace fear with confidence, sadness with joy, and anxiety with hope.

Make-A-Wish Greater Bay Area
Hansel Subaru Helps Enhance and Grant Wishes

St. Joseph's Health Cancer Center - Alexa A

St. Joseph Health Regional Cancer Care offers multiple locations that are catered to meet your specific health needs. The center provides medical oncology services to treat cancer using chemotherapy, hormonal therapy, immunotherapy, and targeted therapy at our outpatient clinics throughout the Bay Area. The Center is located on Round Hill Circle so named for the iconic round barn that burned down entirely in the 2017 Tubbs fire. It overlooks all of Santa Rosa and is in sight of nearly all of the devastation from the fires. In fact a major hotel that sat directly across the street from St. Joe’s is no longer in evidence. Several St. Joe staff have long been housed in a building on the same site as the hotel and did not receive any lasting damage from the fires themselves. While a great deal of rebuilding is underway here it is a striking contrast to come upon a cancer treatment center on such a desolate landscape. It seems to represent another kind of survivorship. I met Ilham Nusair and Angel Villafana, from St. Joesph’s Health Cancer Center who were very kind and informative though it was clear both were busy and would not have time to provide a tour.Barbara Ross and Jay Emery of Hansel Subaru arrived shortly after I did and we all unloaded the boxes and set up for pictures. Jay was familiar with the Subaru partnership with LLS but Barbara, being relatively new to Hansel was attending this event for the first time. Both were delighted to participate and we chatted about Subaru’s goal to raise $1 million for Light The Night. I promised to follow up with Barbara soon to see if they would be willing to be part of that effort. Afterwards we all helped tote the boxes inside the building where we said good bye.

Leukemia & Lymphoma Society
St. Joseph's Health Cancer Center

Share the Love, Give Independence - Margaret S

Hansel Subaru is a pillar in the Santa Rosa community and has helped multiple organizations throughout the year, including Canine Companions for Independence. By including Canine Companions in the Share the Love Campaign, we are able to place more life-changing assistance dogs with people who need them most. Hansel Subaru donates to Canine Companions, but also encourage their clients to donate, and gives much needed in-kind advertising support by including Canine Companions’ logo in their marketing. This year they hosted a Halloween pet costume contest that resulted in multiple mentions on the radio station, which is advertising Canine Companions typically cannot pay for. In addition, Canine Companions is also borrowing a wrapped vehicle to use while visiting our graduates, puppy raisers and donors. The true gratitude for what Hansel has accomplished by investing in Canine Companions can be illustrated through the stories of our graduates. Marcella, one of our graduates from Rohnert Park was matched with a Hearing Dog named Vespa in May. Vespa is expertly trained to nudge Marcella when sounds occur in her environment. Before having an assistance dog Marcella struggled with being able to hear simple things that others might take for granted such as door bells, smoke alarms or her cell phone ringing. When she was matched with Vespa that all changed! “No more lost keys I dropped, missed phone calls, burnt cookies, sleeping through alarms, or friends stopping by and not hearing the doorbell,” Marcella said. She has greater independence knowing she is safer and has less worry about hearing sounds in her environment. Another success story for Canine Companions in 2018 was the launch of our pilot program to help veterans who suffer from Post-Traumatic Stress Disorder. Because of partnerships like Hansel Subaru, we can continue to train our dogs to perform tasks to help people live better lives. Our first class of four veterans was on our campus in Santa Rosa in October. All four veterans immediately benefited by being matching with an assistance dog that can wake them up from a night terror by gently pulling a blanket off and turning on a light, be a buffer for them in public by blocking in front of the veteran or behind (having their back) and can interrupt anxiety throughout the day as it occurs. The dogs are also trained to retrieve medication from another room in case a veteran cannot get up to get it. David, one of the veterans in the first class said that the assistance dog he was matched with, Sesame, woke him up from two-night terrors before the training was over. “Sesame will help me cope with the demons in my dreams,” David said towards the end of the two-weeks. We truly appreciate the support Hansel Subaru gives us to make these stories possible. Through the Share the Love Campaign and Sponsorship to our gala, Hansel Subaru has donated over $83,000 to give greater independence to those who need it most. They are a true reflection of what it means to live in a community that cares. Thank you, Hansel Subaru!

Share the Love, Give Independence

LLS & Subaru Blanket Delivery - Megan M

On July 17th, the Leukemia & Lymphoma Society's (LLS) Greater Bay Area Chapter teamed up with Hansel Subaru to deliver blankets, arts and craft kits, and dozens of message of hope cards written by the caring customers of Hansel Subaru. It was wonderful to see how many staff members from Hansel were ready to chip in and deliver the blankets to St. Joseph's, we had an entire crew to head over to St. Joseph’s. Our crew got even bigger with St. Joseph’s staff to bring in all the boxes of blankets! Thank you to Hansel Subaru for making a difference!

The Leukemia & Lymphoma Society
LLS & Subaru Blanket Delivery

Blankets for cancer patients from Hansel Subaru - Fran I

On July 25, staff from the Leukemia & Lymphoma Society's Greater Bay Area Chapter teamed up with Andre and Jesse from Hansel Subaru to deliver 80 blankets, 10 arts & craft kits, and dozens of messages of hope to the St. Joseph Health Cancer Care in Santa Rosa. The staff from the cancer center were so excited & thankful to be receiving this generous gift from Subaru! As the nurses explained, even though it was a hot and sunny day outside, the chemotherapy drugs often cause patients to become cold from the inside out – so blankets are really much needed! At the hospital, we also met long-time LLS volunteer and leukemia survivor Dylan. Dylan was diagnosed with leukemia when he was only three years old. After beginning chemotherapy, doctors discovered that the treatment that works for most kids did not work for Dylan. He had to go into a special trial which fortunately saved his life! Today, Dylan is 14 and spends most of his time playing sports. You would never know looking at him today of all the struggles he has gone through. Dylan jumped in to help hand out blankets and words of encouragement to patients in the St. Joseph infusion center. What a touching moment to have Dylan passing out these blankets to his fellow survivors! Thank you, Hansel Subaru, for making this happen and supporting such an important and much-needed cause!

Leukemia & Lymphoma Society, Greater Bay Area
Blankets for cancer patients from Hansel Subaru

Hansel Subaru Pet Adoption Day! - Wesley S

Hansel Subaru of Santa Rosa recently partnered with the Sonoma Humane Society to help find homes for a large number of worthy dogs and cats seeking their forever homes. On July 9th, Hansel Subaru's showroom was filled with portable dog carriers each containing a happy, hopeful pooch. More than a dozen cats were in the Sonoma Humane Society's mobile trailer so visitors could see and meet them. The event, scheduled from 11:00am to 3:00pm, was heavily promoted for several weeks through social media and local FM radio station KRUSH, though nobody could predict if anyone would actually turn up, since this had never been done before at the dealership. Any fears about lack of attendance were quickly allayed. In no time, the parking lot was full, and dozens of animal lovers filled the showroom. Ears were scratched, tails were wagged, hearts were stolen, papers were signed. One by one, pups and cats, young and old, were carried off to loving homes. In the end, the day proved to be one of the most successful on-site pet adoption events ever for the Sonoma Humane Society, with eight dogs and 14 cats finding homes. "It was an absolutely amazing turnout," said Wendy Welling, director of marketing for the Sonoma Humane Society. “This day wasn't about generating car sales," said St. Louis. "It was just a happy feeling. Everyone was walking around all day with a smile on their face. Customer and staff morale was at an all-time high."

Sonoma Humane Society

Subaru Loves the Earth - Jim B

Hansel Subaru, in Santa Rosa, California is a proud participant of the "Subaru Loves the Earth" e-waste recycling event. The sales and management staff have been actively promoting the event to customers, friends, and family. "Subaru has a reputation as an earth-friendly company," says Wes St. Louis, general manager of Hansel Subaru. "We feel the e-waste event is a perfect fit for our customer base." Two large, cardboard receptacles have been placed in the showroom--alongside new Subarus on display--to receive e-waste, including old televisions, cell phones, printers, computers, and other electronic devices. All e-waste will be disposed of safely and conscientiously, recycling and keeping harmful materials out of our landfills. Hansel Subaru's already environmentally conscious customers have responded enthusiastically, bringing a variety of e-waste items for disposal. "It's about being part of the solution," says Wes. "Our customers appreciate that Hansel Subaru is making the effort, and that makes them feel even better about doing business with Subaru."

Hansel Subaru Loves the Earth
Subaru Loves the Earth