What is the Subaru Love Promise?

Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.

The Subaru Love Promise Community Commitment

We believe in being a positive force in something bigger. And it all starts right here in our community. Not just by our donations, but by our actions.

That's why we stay true to our Love Promise Community Commitment by partnering with a wide variety of community nonprofits and charities.

Every year, we join hands with our owners in the "Share the Love" event, giving back to our community-a community that's given so much to us.

So, every day, we strive to ensure our love is felt not just by our customers, but by all in our community. We do this because we feel it is the right thing to do.

We are proud to participate in the Love Promise Community Commitment. We're grateful, not only to be a part of our community, but to serve and support the causes and passions that are closest to our hearts, right here in our neighborhood.

All of the organizations we support have one thing in common: the unwavering dedication to improve the world and the lives of ­its people.

Subaru Loves Pets

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Subaru Loves the Earth

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Subaru Loves Learning

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Subaru Loves to Help

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Subaru Loves to Care

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Whether they live in our homes or in the wild, Subaru is committed to keeping all animals safe and healthy.

A partner since 2008, Subaru has donated close to $14 million to the ASPCA and helped support nearly 1,000 pet adoption events, resulting in more than 11,500 adoptions to date.


Loving the environment means more than loving the great outdoors. It means working to preserve it.

Over a decade ago, Subaru became the first U.S. auto manufacturer to become zero-landfill, and now, in collaboration with the National Park Service and the National Parks Conservation Association, Subaru is leveraging that same environmental expertise to help the National Parks reach zero-landfill too.


It’s our goal to make the pursuit of knowledge available to as many minds as possible.

Total donations to teachers: $92,233
Over 200 teachers adopted
More than 15,000 students impacts


In a perfect world, hunger would be history and hope would be commonplace. We believe a perfect world is possible.

Subaru and Meals on Wheels America worked together to make volunteering easier, by launching a tool called the Meals on Wheels Online Volunteer Drive.


We should all have a chance to lead a healthy life. We’re aiming to give as many people that chance as we can.

Subaru has donated more than $4.5 million dollars to
Make A Wish, helping to grant 610 wishes in the U.S.

How is Hansel Subaru dedicated locally to the Love Promise?

Our Love Promise can be seen in various partnerships with local charities and non-profits. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well.

Canine Companions for Independence , Sonoma Humane Society

Subaru Love Promise Heart

Love Promise Stories from Hansel Subaru

LLS & Subaru Blanket Delivery  –  Megan M

LLS & Subaru Blanket Delivery

On July 17th, the Leukemia & Lymphoma Society's (LLS) Greater Bay Area Chapter teamed up with Hansel Subaru to deliver blankets, arts and craft kits, and dozens of message of hope cards written by the caring customers of Hansel Subaru. It was wonderful to see how many staff members from Hansel were ready to chip in and deliver the blankets to St. Joseph's, we had an entire crew to head over to St. Joseph’s. Our crew got even bigger with St. Joseph’s staff to bring in all the boxes of blankets! Thank you to Hansel Subaru for making a difference!

Blankets for cancer patients from Hansel Subaru  –  Fran I

Blankets for cancer patients from Hansel Subaru

On July 25, staff from the Leukemia & Lymphoma Society's Greater Bay Area Chapter teamed up with Andre and Jesse from Hansel Subaru to deliver 80 blankets, 10 arts & craft kits, and dozens of messages of hope to the St. Joseph Health Cancer Care in Santa Rosa. The staff from the cancer center were so excited & thankful to be receiving this generous gift from Subaru! As the nurses explained, even though it was a hot and sunny day outside, the chemotherapy drugs often cause patients to become cold from the inside out – so blankets are really much needed! At the hospital, we also met long-time LLS volunteer and leukemia survivor Dylan. Dylan was diagnosed with leukemia when he was only three years old. After beginning chemotherapy, doctors discovered that the treatment that works for most kids did not work for Dylan. He had to go into a special trial which fortunately saved his life! Today, Dylan is 14 and spends most of his time playing sports. You would never know looking at him today of all the struggles he has gone through. Dylan jumped in to help hand out blankets and words of encouragement to patients in the St. Joseph infusion center. What a touching moment to have Dylan passing out these blankets to his fellow survivors! Thank you, Hansel Subaru, for making this happen and supporting such an important and much-needed cause!

Hansel Subaru Pet Adoption Day!  –  Wesley S

Hansel Subaru of Santa Rosa recently partnered with the Sonoma Humane Society to help find homes for a large number of worthy dogs and cats seeking their forever homes. On July 9th, Hansel Subaru's showroom was filled with portable dog carriers each containing a happy, hopeful pooch. More than a dozen cats were in the Sonoma Humane Society's mobile trailer so visitors could see and meet them. The event, scheduled from 11:00am to 3:00pm, was heavily promoted for several weeks through social media and local FM radio station KRUSH, though nobody could predict if anyone would actually turn up, since this had never been done before at the dealership. Any fears about lack of attendance were quickly allayed. In no time, the parking lot was full, and dozens of animal lovers filled the showroom. Ears were scratched, tails were wagged, hearts were stolen, papers were signed. One by one, pups and cats, young and old, were carried off to loving homes. In the end, the day proved to be one of the most successful on-site pet adoption events ever for the Sonoma Humane Society, with eight dogs and 14 cats finding homes. "It was an absolutely amazing turnout," said Wendy Welling, director of marketing for the Sonoma Humane Society. “This day wasn't about generating car sales," said St. Louis. "It was just a happy feeling. Everyone was walking around all day with a smile on their face. Customer and staff morale was at an all-time high."

Subaru Loves the Earth  –  Jim B

Subaru Loves the Earth

Hansel Subaru, in Santa Rosa, California is a proud participant of the "Subaru Loves the Earth" e-waste recycling event. The sales and management staff have been actively promoting the event to customers, friends, and family. "Subaru has a reputation as an earth-friendly company," says Wes St. Louis, general manager of Hansel Subaru. "We feel the e-waste event is a perfect fit for our customer base." Two large, cardboard receptacles have been placed in the showroom--alongside new Subarus on display--to receive e-waste, including old televisions, cell phones, printers, computers, and other electronic devices. All e-waste will be disposed of safely and conscientiously, recycling and keeping harmful materials out of our landfills. Hansel Subaru's already environmentally conscious customers have responded enthusiastically, bringing a variety of e-waste items for disposal. "It's about being part of the solution," says Wes. "Our customers appreciate that Hansel Subaru is making the effort, and that makes them feel even better about doing business with Subaru."

Subaru and Canine Companions: A Perfect Match  –  Lisa C

Subaru and Canine Companions: A Perfect Match

In November, Canine Companions for Independence® was selected by Hansel Subaru, in Santa Rosa, California, as the "Hometown" charity for the 2014-2015 Share the Love Campaign. We had a tremendous experience with Hansel's terrific leadership and sales staff who were so excited to have us involved. We brought puppies to the dealership, staged our GIANT blow up assistance dog, "Independence" outside the showroom, and brought graduate teams to meet Hansel's customers to talk about the remarkable work our assistance dogs perform on behalf of children and adults with disabilities. We had a booth inside the showroom with information which was hosted by our graduate teams and volunteers. We also provided a tour of our campus for Hansel employees prior to the start of the Share the Love Campaign. Most significantly, the overwhelming majority of customers who purchased a Subaru during the Share the Love Campaign selected Canine Companions as the charity of choice. We received over $11,000, thanks to at least 44 buyers who chose Canine Companions. We are thrilled with the results, and Hansel and Canine Companions are continuing their relationship in 2015. We're grateful to Hansel and Subaru for sharing the love with Canine Companions for Independence.

Dog Days  –  Jim B

Dog Days

Hansel Subaru in Santa Rosa, California, has a long tradition of giving back to the community. As part of Subaru's Share the Love campaign, our dealership sponsored an event with a national, non-profit organization headquartered in our town that raises service dogs for the disabled. Two of our sales staff, Corey McGoldrick and Wes Hill, toured the facilities and helped organize an on-site event featuring these service dogs and demonstrating how they help change the lives of those in need. Customers were encouraged to join the fun by bringing their own dogs to the dealership on the day of the event. As a result of this event, considerable money and awareness of this vital service was raised. Many customers who bought new cars chose this organization to receive the $250 Subaru Share the Love donation. In addition, Corey McGoldrick and Wes Hill both signed up as volunteers at the service dog organization to help carry their good work forward into the future.

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