Community Connection

There are a lot of dealerships in the North Bay.
Why choose us?

Our state-of-the-art facilities are brimming with positive energy and customer-focused staff that are always working to provide the best possible experience for our customers.

Our Mission
Hansel Subaru’s mission is to provide our customers with exceptional service that gives them a deeper appreciation of their Subaru vehicle and their entire ownership experience. We believe in making the world a better place and emulating the Subaru Love Promise is our approach of doing just that. It is our promise to show the love and respect to our customers, and to make a positive impact.

In 2019, the Hansel Auto Group completed one of the largest solar projects north of the Golden Gate Bridge. Powering over thirty acres of facilities is a part of the company's commitment to community and the environment.



We're proud to give back through our partnerships with these nonprofit organizations:

Visit us in Santa Rosa today for an exceptional car buying experience, or visit us online and browse our dealerships from the comfort of your home!

Go Local. Go Hansel.